Client name:- Jashan by Santosh Dhaba
Agency:- Perceptions Branding
Brief:- Jashan is a premium vegetarian restaurants in Hyderabad, and we were supposed to the Re-Branding of the brand.
Process:- When I started the process of designing the logo, I went each outlets in the city to guage how the customers feel about the brand. People had always flocked at the restaurants for their taste, but hardly remember any logo of theirs. Though they had made sure the restaurant looks from premium from inside, hardly any measures were taken to have a consistent brand language in the entire restaurant. So, while working on the logo, the few key words that I kept in my mind were - joy,premium.
INITIAL LOGO DESIGNS
The above ones didnot go through, So, I started thinking of a type face logo, but it should it be a mix of Hindi & English.
I identified the alphabet J , As a lot of multi-lingual audiences come to the restaurant, hence wanted to give it a desi touch.
Finally, this logo was selected and finalized.
Here are the other things that I had designed for restaurant.
Thank you reaching till here. I hope you have liked the design. Please like and so share your valuable feedback.
